Cdiscount launches a food offer in Paris with Franprix

Cdiscount will work with 14 Franprix stores to deliver food shopping in Paris, Neuilly and Levallois, just 1H30 after ordering. The service is called "Alimentaire Express" (« Food Express »).
The Franprix brand does not appear explicitly and the products are sold around 7% more expensive than in stores.
Theispartnership with Franprix enables Cdiscount to go further than just offering delicatessen products and wines. "Franprix puts its stores to Cdiscount’s disposal to enable it to reap the benefits of local shops," announces the Casino group (to which Franprix belongs) in a statement.
The assortment has nearly 4 000 references, and "will be enriched in the coming weeks," said Casino group.
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