Hypermarket, Requiem for a concept


Each in their own way, Carrefour, Auchan and Casino have announced this year the end of the concept that has dominated mass food retail since the sixties. A turning point for these "mass consumption powerhouses", defeated by the development of e-commerce and the growing mistrust of mass consumption.

Hypermarket operators are taking a turn made in the recent years by malls. Faced with the ease of ordering from smartphones, 7 days a week, 24 hours a day, and the near-exhaustiveness of the online offer (Amazon displays, with its market place, nearly 300 million references against an average of 100,000 in hypermarket), "hard" stores must justify the visit of consumers. Hence the increase in the food, catering and entertainment offerings.

The hypermarket is transformed into a "compact" store mainly dedicated to food (more than 80% of the sales of major actors today) and focused on fresh and quality products. 

A page in the history of distribution turns. It follows the evolution of consumption trends.
Source : www.lesechos.fr
Haut de page