New Consumption Methods for young children

More and more parents are becoming worried for their small children’s diets. When a baby arrives, 40% of parents modify their eating habits. In particular, they change these habits into eating more organic foods. The market share value of organic foods in baby food is 9.5%.

When using organic products for their baby, certain parents are reassured and feel like they control the situation better. When buying these products, 85% of parents are focused on the quality, whereas 77% are focused on the taste of the product. When it comes to their children’s diet, parents research information on the internet, and on blogs, they also ask health professionals for advice.

It is thanks to these platforms that parents are oriented towards organic food

Source : LSA - Hors Série (Épicerie) - avril 2017
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