4 Tips for food and drink brands considering entry into the french market- TIP N°2

TIP N°2 : Define your strategy

Understand the French market distribution networks and how to target your clients. Do you want to target supermarkets and hypermarkets, or is your product better suited to a launch in the gourmet/premium stores, organic chains, high-end convenience stores, or the foodservice sector? Would you like to work with the retailers directly or via a distributor? 

(TIP N°3 coming in 2 days...)
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