Naturalia Opens 100% Vegan Store


On june 21st, the organic store chain Naturalia (also part of the bigger group Monoprix), opened 3 organic and 100% vegan stores around paris. These stores measure 100-150 square meters and offer more than 2000 product references, and 300 new products such as omelette mix (containing no eggs), cheese with no milk, or algae that replaced bacon. 

Consumers wanted a larger offer of vegan products, combined with proximity stores. Naturalia also focused on street marketing to attract a maximum amount of clients. 
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