Système U Creates Tea for Children


Système U continues their differentiation strategy by launching a new range of theine free tea-based drinks specifically for children. With their Mat & Lou brand, the group offers different flavors such as, peach-apricot, and apple-strawberry in 6x25 cl and 1.5 l bottles. These private label references reinforce their overall iced tea offer, whose super and hypermarket sales have grown +12% in volume in the last year. All that's left to see is if children are attracted to these iced teas, and if the demand for theine-free drinks grows throughout this year. 
Source: Rayon Boissons n°263
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