Ready-made meals are reinventing themselves

The trend for ready-made meals in France is decreasing, with only canned starters and microwaved meals remaining a popular buy: sales are up respectively +8.2% and + 3.3% compared to last year.

The key players in the sector are reinventing themselves by looking at new trends such as the snack market. Charles Christ for instance is offering a serving-one portion of its well known blanquette (veal stew), as well as focusing on offering premium products such as champagne sauerkraut. Regarding the organic segment, it is developing vegan or gluten free products such as Jardin Bio and Bjorg. At Gayelord Hauser a range of ready-made meals are on offer on the dietary food corner.

(LSA 2474)
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