The latest concept of Franprix has opened its doors in Paris city-centre: Franprix Noé, a responsible supermarket!

Franprix Noé has opened this summer and offers more than 2,900 products, all tending to lead to a responsible consumption.

Organic products represent 65% of what you will find on the shelves, with this rate hitting 100% when it comes to the fruits and vegetables section. Another trend in the shop is the number of vegan products. Today, 50 vegan products are available, and the management hopes to increase this number shortly despite sourcing on this segment being complicated.

The cutting-up products’ area is enhanced and for the caterer’s corner Franprix Noé has partnered with the sophisticated Greek caterer Mavrommatis.

Franprix also takes this shop as an opportunity to put forward its own private labels which are on display on almost every shelf.

The visit to the shop ends on a very special touch: clients can pick up aromatic herbs from a local farm for free. There are also many services available in the shop and a quiet area to rest with large sofas. A second Franprix Noé store should open in another part of Paris.

(LSA Consommation, JULIE DELVALLÉE , Publié le 28/08/2017)
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