What are the best launches of organic products for 2017?

In 2017, organic products have contributed to 40%of the growth of the CPG, mainly due to the development of new national brands. According to Nielsen, the best product launch (outside of the 100% organic brands) on food and alcohol-free drinks goes to Côte d’Or for its organic chocolate bars with €2m turnover generated over the six first period launches (Hyper and supermarkets). Côte d’Or is followed by the spreads and organic olives by L’Atelier Blini (which generated a turnover of €1.6m) and Mon Infusion Bio (organic herbal tea) by Elephant with €1.3m turnover.

For Côte d'Or, only 27% of its turnover comes from the cannibalisation over its other product ranges. This should encourage other manufacturers to get started. Indeed, many novelties are expected for 2018 such as organic soups by Knoor and Liebig, organic chopped steak by Charal, organic yogourts by la Laitière ou superior organic ham by Fleury Michon.

Florence Bray, 1st February 2018, www.lsa-conso.fr
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