Carrefour, the best Hypermarket for the French

LSA, in partnership with Mobeye, has established a barometer on how clients perceive their Hypermarkets. While in recent years hypermarkets are losing grounds to smaller shops, there are still some leverages for hypermarkets to be more attractive. The study was carried out over 200 hypermarkets of + 2500sqm analysing the feeling and perception of clients through a questionnaire filled in on the grounds. As a result, strengths and weaknesses of brands were pointed out. “While there was little difference on the aspect of comfort between brands, there were high disparities on staff and services” says Constance Rabany, Study Director at Mobeye. On the later, clients’ expectations re: services are to have a designated eating area where they can consume products they have just bought. The top 3 brands based on this study are: Carrefour, Geant Casino and E. Leclerc.

Morgan Leclerc, LSA, n. 2494, 15 February 2018
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