O’ Marché frais: a new popular brand for Casino

After a first test started a year ago, Casino is working with Quattrucci’s network offering massive discounts on fresh products which is an ideal concept for popular suburb areas.  

On 1st January 2019, 12 hyper and supermarkets O’Marche frais will get their FMCG (Fast-Moving Consumer Goods) supplies from Casino warehouses, 7 will be under the brand Marché Frais Géant and 5 under Marché frais Leader Price.

The Quattrucci are leading a small network of 13 stores, representing a turnover of 300 million euros. The product range on offer is almost exclusively focusing on food with 15 000 products over 6000sqm. Such partnership offers new sales perspectives for Géant Casino supermarkets which are struggling.

B Merlaud, www.lineaires.com 15th October 2018
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