Ready meals grow in transparency

The turnover of single portion’s ready-meals has progressed by +2.4% over the last 12 months. If we include vegetable recipes it goes up to 5.3%. Around 60.3% of French households buy them regularly and visit the outlet’ section in average 7.1 times a year. However, with consumers being suspicious with regard to ultra-processed products, ready-meals manufacturers can be concerned. Brands and distributors have all launched numerous veggie recipes to address consumers’ suspicion. However, organic ready-meals’ offers are modest. With a turnover of €2millions in Hypermarkets & Supermarkets, organic ready-meals represent only 0.5% of ready-meals sales. Brands also provide a more detailed list of ingredients of their ready-meals products. Key brands such as Carrefour, Intermarché and Système U are launching a range of healthy ready-meals. Carrefour partnered with a nutritionist doctor and launched 3 programmes “Essentiel”, “Vitalité” and “Légèreté”. Système U launched 4 recipes containing only 360kg-calories. Intermarché is widening its Essential range with a single portion ready-meal, highlighting its ingredient list as being the shortest possible.

Emilie Ronsin, Lineaires n. 351, November 2018
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