Changing times for desserts
Desserts’aisles in grocery stores reflect the changes in consumption habits.They represent €1.15bn and have progressed by 0.7%. The turnover of the dessert category has grown by +45% in a decade in Hypermarkets and Supermarkets. Compote purées are the best performer (+€185M), with sales almost doubling in 10 years. Ingredients for baking and pastries have been the 2nd best performer of the category with +€113M (+50%). In comparison, ready-to-eat desserts have decreased by -11%.
These trends show the French aspire for healthier desserts, and desserts that can be eaten on the go. The boom of compotes can be explained at 80% by the development of squeezable compote pouches with caps which almost tripled in 10 years.
Patricia Bachelier, December 2018, Lineaires n. 352 These trends show the French aspire for healthier desserts, and desserts that can be eaten on the go. The boom of compotes can be explained at 80% by the development of squeezable compote pouches with caps which almost tripled in 10 years.
