Snacks must be healthy, "original" and nomadic!

With more than 85% of Millenials admitting to snacking at least four days a week, these nomadic consumers (between 22 and 37 years old) now eat all day long and are looking for new forms of snacking.

Generation Y practices this diet to satisfy their hunger, quickly and easily, while looking for healthy and original snacks to alternate these snacking experiences.

They are looking for tasty, nutritious and easy to eat snacks: 85% of them are eaten at home, 48% at work and 34% in the car.

With the increase of urban life and a growing demand in developing countries, forecasters estimate that the global market for healthy and gourmet snacks will grow from $94.5 billion in 2015 to $138.2 billion by 2020.

Many players, young innovative companies, are developing internationally with mono snacking products in order to reach local consumers, but few companies are now positioning themselves on a more global market.

"Pour nourrir demain" by Marion MASHHADY & Sylvain ZAFFARONI - 1/04/19
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