A million homes conquered in 5 years

According to the latest Kantar Worldpanel study, 79.4% of households bought beer in 2018 compared to 77.1% in 2013. Thus, the beer has conquered a million homes in 5 years.

While "sports events and good weather have contributed to this renewal," the panelist says the category has also reinvented itself to attract new targets such as young people and women.
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