Leclerc goes for 100% organic baby products

Leclerc has decided to switch all its organic baby food offer to its own brands for children from 3 months to 4 years old and to abolish the conventional one. The range, manufactured in France, will be composed of 80 references by the end of the year under Bio Village Bébé. The products, developed with suppliers specialized in baby nutrition, have specific compositions. For example, Leclerc has removed additives such as starch or vegetable oils from bowls for 4/6 months, milk and meat used in recipes are 100% French origin.

In April, Carrefour made the same commitment for its Carrefour Baby range, which will be 100% organic by the end of 2019. Today composed of 10 savoury recipes, the latter is expected to expand by the end of the year with sweet products to include a total of 60 references.
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