The French thirst for Irish beer is up

It looks like the French have developed a taste for Irish beer as the value of exports to the country nearly doubled last year – though total overseas sales decreased.

The latest beer market report from the Irish Brewers Association (IBA) showed that the value of exports to France increased from €19 million in 2017 to €32 million in 2018.

IBA head Jonathan McDade told Fora that even though France has historically been a strong-performing market for larger Irish craft breweries, the rise was something of “a pleasant surprise”.

According to McDade, French consumers don’t typically favour any one type of beer and have demonstrated a growing interest in drinks from both large commercial breweries and smaller craft outfits.

The findings of the IBA’s report are in line with those of French brewers union Brasseurs de France, which says that beer’s popularity in France has risen over the past four years after a 30-year slump in consumption.

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