National brands are catching the organic wave.

The national brands extend their market share over private label brands. Their market share has increased by 1.6 points and they now take 57% of sales over private labels brands (43%). In 2019, we could find 250 products under national brands versus 173 in 2018. The French market has become the new champion in terms of organic products launches: one product launch out of 5 happens in the organic segment.   
Formerly left behind by the big groups, the organic segment has now become a real strategic market to them. They all want to take advantage of this trend and are catching up on private labels brands who sill remain strong as their market share exceed their offer.

 

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