The release of the lockdown to be festive, according to Nielsen

According to Nielsen, the first week after the release of the lockdown in France gives us the first hints on what future could be in terms of consumption. 
Indeed, French consumers have spent more money on food shopping, +9% in sales compared to the same period last year. As observed during the lockdown, sales of savory frozen foods and grocery, fresh products and cooking and baking ingredients are still high, mainly due to the fact that many people are still working from home and that restaurants were still closed. 

On the other hand, French consumers are looking forward to meeting again with family and friends around a nice meal, which explains an increase of the average basket. 

If the sales of alcohol drinks were quite low during the lockdown, we can see an increase of 23% compared to the same period last year. Sparkling beverages such as Champagne are the best sellers, closely followed by wines and liquors. 

As for the distribution channels, proximity/ convenience stores and e-commerce are still progressing very strongly. 


Haut de page