Findus goes green

The vegan market is definitively booming in France, with a sales revenue of 400 M€ and an annual growth of 11% .In frozen foods, despite several initiatives by brand manufacturers and private labels, much remains to be done on this segment, which suffers from a cruel lack of visibility on the shelves.
While Findus has been slow to position itself in this segment, the brand is now catching up the wave with a very ambitious launch and no less than 12 products launched at the same time and divided according to four major consumer needs.
A first range includes meat substitutes, vegetable dumplings and, from September, vegetable nuggets. With many debates around soya protein, Findus has preferred pea protein for its recipes.
A second group focuses on vegetables. You can find cubs with sweet potato or beetroot base, spinach sticks but also falafels and vegetable dumplings.
The third range consists of two easy-to-cook Veggie bowls: a tagine style and a risotto style.
Finally, a fourth range is dedicated to side dishes combining the benefits of cereals and legumes: a mixture based on quinoa, the other based on bulgur.
All products are cooked without palm oil and show a green Nutri-Score mark (A or B).