French consumers more cautious when planning food shopping

A French survey conducted by the smartphone application Shopmium has shown that hypermarkets and supermarkets stay the main spots for food shopping for  French consumers. But most importantly, news buying habits have appeared. 

The French are indeed planning more and anticipate their food shopping more. The study shows that French households, as a result of the habit acquired during the lockdown, plan their food shopping more in advance and are more willing to make a shopping list. They decide on the menus for the week and do their shopping accordingly rather than wander randomly around the store.

Although many French consumers do their food shopping in hypermarkets and supermarkets, the trend is more towards proximity. This buying habit acquired during the lockdown could indeed persist, with 51% of the respondents who said that they want to buy in local shops more.,354718

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