The good progression of FMCG products in July

According to a recent note from Nielsen/LSA, the first week of school holiday in France gives positive signals, with a turnover increase for FMCG +Fresh food of 5,9%.

E-commerce, who was by far the favourite channel for food shopping before and during the lockdown (10% of market share vs 5,7% last year) is still on top of the list with + 42,3% for Click & Drive and + 28,7% for Home Delivery.

The salted frozen food (+14,5%) and alcohol categories (+10,7%) recorded the biggest increase among conventional FMCG products, while organic categories have recorded a good progression with +12%.



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