New interest for loyalty programmes

A greater anticipation of purchases? A greater attention to prices and advantages of loyalty cards? A desire to start again to consume after the lockdown? Probably a little bit of all that. The Fidme mobile application, which gathers all your loyalties in one, and counts 4M members and 1.5M active users each month, has noticed some unusual data since May 11, end of the lockdown in France. Indeed, it has benefited from more than 550,000 new members between that date and 20 June 2020, or + 100,000 members compared to the same period in 2019.  It has also seen a 35% increase in the number of new loyalty cards added to its solution, with members having 14 cards on average. 

For the food sector, E.Leclerc and Carrefour are leading the way:  E. Leclerc with +30% opening of its loyalty program, followed by Carrefour (+25%) and Intermarché (+16%).

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