The starch market dominated by pasta

With the starch market gaining in value over the last rolling year - which was not the case before the covid crisis - the brands are now multiplying their efforts to better satisfy consumers’ new demands.
While people tend to eat healthy, the premium, organic, quick-cooking and gluten-free segments are the trends to follow. 
 
In detail, the pasta market representing the most important market in the category, has increased from the end of February-early March to show a growth of 8 % in volume, +10 % in value in May, all circuits combined (Nielsen figures).
However, since then we can note a growth rate closest to what it was before the crisis.
 
In addition, as the market tends to be more premium, innovations are admittedly rare but relevant, with the development of new design and fancy pasta and the growth of organic options.

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