Monoprix gets more organic
With 9.3% of its FMCG-chilled products turnover coming from organic products, Monoprix is once again this year the brand with the highest weight devoted to organic products. According to Nielsen data, this is four points above the average (5.1%).While Monoprix remains in the lead, the best growth is to be found in Auchan Super Carrefour Market, Casino supermarkets and Carrefour. This showing that the weight of supermarkets in organic sales turnover (36,6% of mass retail) now greater than that of hypermarkets (33.8%).
On a more general level, organic sales in mass retail continues to grow by 15% to reach 5.9 billion euros. Nielsen nevertheless notes a strong slowdown in this growth since the lockdown, which explains why it is one notch below the increases observed over the last three years, all equal to or greater than 22%.
