Lockdown boosts food e-commerce further

The spring scenario is being repeated for this second lockdown. In the first two weeks, e-commerce was already approaching 9% market share and reaching record levels.
 
+79%, this is the increase in e-commerce sales for food on FMCG-FLS for the weeks from 26 October to 8 November 2020 compared to the same period in 2019. This channel now weighs in at €223m. The last week of October, just before the presidential announcement, reached the fourth highest level of weekly e-commerce sales behind the peaks of late March and early April.
 
The value market share of online FMCG-FLS in the mass retail sector (HMSM, convenience stores, own-brand supermarkets, drive, pedestrian drive and home delivery) for these first two weeks of lockdown (until 8 November 2020) reached 8.7%. Last spring, it had reached 9.6%.
 
Based on growth in previous years, Nielsen estimates that it would have taken another 4-5 years for online to reach its current market share level. Since the beginning of the year, it has accounted for 7.8% of turnover in supermarkets and hypermarkets, i.e. +2 points compared with the end of 2019.
 
Finally, since the beginning of 2020, the average growth of the pedestrian drive has reached +85%. Although sales at the 600 French sites are still modest, this increase makes it the most dynamic circuit in France. At the time of the first confinement, its growth was +179%.


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