The alcohol shelves are dynamic!

While the Prime Minister has just announced the rules for the end of the year, the PGC-FLS mass-market results for the first week of December arrived.

In the run-up to the festivities, consumers turned to alcoholic beverages.
- With growth of +3.1% for the week from 30 November to 6 December, all PGC-FLS shelves increased by +5.8%; the strongest growth was in liquids, largely driven by alcoholic beverages (excluding still wines).
- In this gloomy period, which follows a chaotic 2019 for champagnes, their growth is a relief. Indeed, these excellent festive products have increased by +11%.
- Beers and ciders continue their crazy dynamism. After the +20 % during the week of 16 to 22 November and the +16 % during the week of 23 to 29 November, the category shows again a double-digit growth. In detail, it can notably count on the segment of mixed drinks and non-alcoholic beers which sees its releases growing by +34 %! Specialty beers are not to be outdone with an increase of +25%.
- But where will the rum stop? Once again, cane brandies are among the best pupils in the spirits category. The numerous references included in the leaflets of the brands at the end of the year or Intermarché's initiative to organise a rum fair in the run-up to the festive season all help to explain these good results.

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